Культурна дипломатія України в умовах війни: комунікаційні вектори та гуманітарна стійкість

Nazar Mykhaliuk

doi:10.31861/mhpi2026.53.26-38

Authors

Nazar Mykhaliuk Lesya Ukrainka Volyn National University

DOI:

https://doi.org/10.31861/mhpi2026.53.26-38

Keywords:

cultural diplomacy, Ukrainian Institute, humanitarian resilience, strategic communications, public diplomacy, information security, European integration

Abstract

The article examines the essence and transformation of Ukraine’s cultural diplomacy amid the full-scale Russian-Ukrainian war. It analyzes the key directions, value orientations, and strategic functions of cultural diplomacy within the framework of contemporary international politics. The study argues that cultural diplomacy functions not only as a means of interstate communication but also as an instrument for strengthening humanitarian security, shaping a positive image of the state, countering disinformation, and reinforcing national identity.

Special attention is devoted to the role of the Ukrainian Institute as a key actor of cultural diplomacy, which during wartime performs the functions of a strategic communication hub, coordinates international cultural projects, promotes digital narratives, and maintains cultural continuity. Based on the analysis of the 2021–2024 dynamics, the article demonstrates the evolution of cultural diplomacy—from traditional promotion of national culture to the implementation of “soft security” objectives within the global humanitarian sphere.

The main vectors of Ukraine’s contemporary cultural diplomacy are defined as follows: the identification vector (affirmation of Ukraine’s subjectivity in the international arena), the communication and educational vector (promotion of cultural and historical awareness), the diaspora vector (support for Ukrainian communities abroad), the digital vector (development of online platforms and visual narratives), and the European vector (strengthening strategic partnerships with EU member states).

The author concludes that Ukraine’s cultural diplomacy during wartime has acquired the characteristics of a systemic phenomenon that integrates humanitarian, informational, and political dimensions. Its practical implementation is manifested through international solidarity initiatives, artistic actions, public diplomacy campaigns, and the integration of Ukrainian cultural space into the global context. Ultimately, cultural diplomacy is interpreted as an integral component of state policy aimed at fostering humanitarian resilience, countering aggression, and consolidating Ukraine’s international agency.

Author Biography

Nazar Mykhaliuk, Lesya Ukrainka Volyn National University

Candidate of Political Science, Associate Professor, Doctoral Student, Faculty of International Relations

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