Functioning of the Institute of Political Parties in the Context of Digital Transformations of the Political Sphere: Trends, Problems and Prospects
DOI:
https://doi.org/10.31861/mhpi2025.51.210-221Keywords:
political institution, political parties, political process, digital transformations, digital democracy, political communication, cyber content, artificial intelligenceAbstract
The article studies the main trends, problems and prospects of the functioning of political institutions in the context of digital transformations of the political sphere using the example of the institution of political parties. The study of the impact of digital transformations on the organization of the activities of the institution of political parties has shown that there have been changes in the organization of intra-party democracy, a rethinking of the format of party leadership, party membership and forms of interaction between leaders and members of political parties. Digital means of party activity have decentralized the decision-making process at the level of the party organization: if the impulse to digital changes in the party organization was external in nature and aimed at rapid and abrupt deployment, then adaptation to the decentralization of the decision-making process at the party level has taken aggressive and traumatic forms. The analysis of the relationship between the electoral strategies of political parties and the level of integration of digital tools into their activities led to the conclusion that the active deployment of digital transformations of the political field did not lead to the displacement of traditional communication channels that political parties rely on in their activities. A hybrid model of party communications was formed based on a combination of digital and traditional channels, the adaptation of which to the conditions of a specific political system depends on a number of contextual factors, such as the structure of the political system, the type of political culture, the norms of party, electoral and digital legislation, the mass media system, and the characteristics of the electoral model of political participation. The study of the nature of changes in the organization of party communications using digital communication tools indicates that they are determined by a rather slow process of implementing digital transformations, which is associated with security risks, ethics of communication between party members, the legitimacy of digital communication channels and a narrow understanding of the transparency of intra-party communications.
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