The impact of new technologies to the field o media in Poland: adaptation of European experience

Abstract

The article deals with important aspects of the impact of new technologies on mediasphere in Poland in terms of adaptation of modern European experience. Underlined European influence on Poland implementation media projects in the public sphere and in the sphere of business and within local government. Also highlights the fact that for modern mediasphere of Poland, there is only one way - is to follow the European model of media openness and transparency, setting them to play effective and independent civil government positions. In the new environment of electronic media they become sometimes quite unexpected dimensions and social emphasis. Also emphasized that at the beginning of XXI century the Internet has become an important source of daily information to citizens and often replaces traditional news media - radio and TV. Because it focuses on promoting digital media projects to maintain effective management and proper civic activity.

Keywords: Newmedia, civilsociety, theinformationsociety, e-government, Poland